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SPOTLIGHT BOTAFOGO

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1

ST

PROMOTED TO

THE FIRST DIVISION

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6.6M

EVENT REVENUE

INCREASE

5.4M

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SPONSORSHIP

INCREASE

9.4M

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COMPETITION

BONUSES

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16M

PLAYER

SALES

Competitive
Performance

PERFORMANCE MILESTONES

  • 2021: Competed in Série B.

  • 2022: After promotion to Série A, the team achieved its all-time best performance in the top division, securing an 11th place finish and qualification for the Copa Sudamericana Cup.

  • 2023: Improved on 2022’s performance with a 5th place finish in Série A and qualification for the Copa Libertadores.

SEASON HIGHLIGHTS

  • Qualified for Copa Libertadores after a seven-year absence.

  • Led the league for an impressive 30 rounds.

  • Achieved the best first half to a Brazilian Série A season in the competition's history.

  • Ranked among the top five in the league for most goals scored and least goals conceded.

  • Tiquinho Soares scored the second-highest goals scored in the league.

  • Adryelson led the league in clearances per 90 minutes.

  • Lucas Perri ranked in the top 5 in the league for goals saved above expectation per 90 minutes.

  • Both Lucas Perri and Adryelson earned selections to the Brazil national teams, marking their debut appearances on that highly-ranked squad.

EAGLE FAMILY IMPACT

  • Acquired 22 professional players from March to September 2022, strengthening the team's talent pool and competitiveness. Squad value increased considerably in 2023 due to the teams strong performance.

  • Implemented the Botafogo Way, an integrated and cross-category methodology and development plan aimed at enhancing the skills and performance of our players.

Strategic
Performance

GOVERNANCE, BACKOFFICE, & MANAGEMENT

  • Restructured multiple areas of the backoffice, including legal, commercial, HR, operations, IT, and finance.

  • Restructured football department and scouting system with world-class professionals.

  • Implemented best management practices, including KPIs, strategic planning, processes, policies, dashboards, and project management.

FACILITY UPGRADES & FAN EXPERIENCE

  • Made significant improvements to the training center to maximize player performance and recovery.

  • Launched Artificial Turf and Concert/Event Business.

  • Created a unique matchday fan experience concept, featuring fireworks, flame jets, music, etc.

LEAGUE LEADERSHIP & IMPACT

  • Actively participating as one of the leaders in the new Brazilian League movement.

  • ISO 9001 and 14001 certified, the first and only club in the world with two ISO certifications.

  • Spearheading accountability and improvements in fair play and referees within the sports sector.

Financial Performance

REVENUE GROWTH

  • Revenues increased from $24M in 2022 to $78M in 2023, with revenues for 2024 expected to reach $97M.

SPONSORSHIP SUCCESS

  • Secured a $5.4M/season master sponsorship, marking the highest sponsorship deal in Botafogo's history and the third-largest in Brazil.

TV RIGHTS GROWTH

  • Increased by $2.6M.

  • Breakdown:

    • State Championship New Cycle: +$1.6M.

    • More Brazilian League Games Broadcasted:+$1M

PLAYER SALES / TRANSFERS

  • Increased by $16M.

  • Mainly attributed to the sales of Jeffinho, Luis Castro, and Kanu.

MATCHDAY / EVENTS REVENUE

  • Increased by $6.6M.

  • Breakdown: 

    • Membership Program Revamping +$2.9M. (3x increase in revenues)

    • Concerts/Events: +$2.4M (larger audience/more games)

    • Introduced Firezone and Arena Kids, two new VIP lounge areas in the stadium.

COMPETITION BONUSES

  • Increased by $9.4M.

  • Breakdown:

    • Brazilian League Performance: +$5.2M.

    • Copa Sudamericana: +$2.6M.

    • Brazilian Cup: $0.3M.

STRATEGIC PARTNERSHIPS & MERCHANDISING SUCCESS

  • Initiated a partnership with Reebok and launched a new online store, resulting in 30,000 jersey sales in just 3 days. This contributed to a $2.4M increase in merchandising revenue. 

DEBT MANAGEMENT & FINANCIAL STRATEGY

  • Since acquiring Botafogo, Eagle has reduced the Social Club’s legacy debt by 60%, with a further 20% reduction planned in 2024.

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